BRIEF
Competition to create an illustrative typographic logo for The Lipstick Lobby using the words ‘Fired Up’

SOLUTION
The Lipstick Lobby create products whose net profits go towards good causes. Their latest lipstick Fired Up donated 100% of it’s net profits are donated to The Brady Center to Prevent Gun Violence. I wanted to use the colours featured on the lipstick packaging and encorporate the lipstick ‘bullet’ itself as a double meaning, showing it as an exclamation point. I then added it to merchandise and in a poster campaign.